Seco
Made for Makers

              Since 2007, I’ve been designing meaningful brands & digital products that connect with people. 

Brand Identity
Art Direction
Website
App

Project info
          Seco are one of the world’s leading manufacturers of industrial tools, specialising in metal cutting. These tools are incredibly complex, and used in every industry from space exploration, to car manufacture and sustainable energy production. For their industry, this is an inflection point – where companies either move towards sustainability and tech, or there’s a real danger they’ll be left to history.

          Our challenge was to signal Seco’s new direction to the world. Moving from the old image of manufacture, black smoke and engine oil, to something that feels like the future: clean, efficient, optimistic. We also needed to create a new brand that would work in 45+ countries, live up to 100+ years of history, and look light-years ahead of the competition.
Seco_Logo
Seco_Jeep
Typography
Hero shots
Seco_Thomas_Type
Milling-Cutters_Frame
Seco_Socials
Seco_Thomas_Type
Seco_Product-Catalogue
Seco_Social-Media_Insta4
Hero shots
Seco_Symbol_Edge
Seco_Product-Launch-Event-1
Screenshot-2023-09-05-at-16.01.06
Case Study Film Type
Seco_Event_Lightbox
Seco_Worker-Jacket
Cobalt_Drill
Seco_Thomas_Type
Seco_Workshop_Tshirt
Hero shots
Project_Drill
SECO_DAD_4102_Branding7
Seco_Made-for-Makers_Binder
Seco_Launch-Tote-Bag
Seco_Factory_Floor
Seco_Brochure-Spread1

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© Chris Moore 2023

☂ Based in the UK
☀ Working worldwide 

Mail
hello@fyichris.com

Social
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Creative Team
TJ Rees
Chris Moore
Andy Young
Julien Pietri
Rich Pizey

© Chris Moore 2023

☂ Based in the UK
☀ Working worldwide 

Mail
hello@fyichris.com

Social
Linkedin
Instagram


© Chris Moore 2023

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