The Japanese/UK meger of Sosei Heptares and Idorsia Sosei Heptares become Nxera after. The brief was to create a pharma brand that feels like it’s on fast-forward, full of life, and able to connect two cultures.
By looking at the science at the heart of the company. Aiming to visualise it in ways we hadn’t seen before, in its simplest sense, by turning everything up. Adding colours and textures that are impossible in nature, and abstracting and adding elements. Hopefully creating a result that both echoes the existing science, but also feels like something new is being unlocked and activated. Technology meeting biology. Constant changing states. Across the brand, we aimed to create the feeling of things always being in progress. Of things happening every second of the day. The Ticker device is the clearest expression of this. It’s used for headlines, to hold live data, and is integrated into key 3D scenes.